Branding is one of the most important aspects of any business, large or small, retail or business-to-business. An effective brand strategy gives you a major edge in increasingly competitive markets.
Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.
Who you are should be based to some extent on who your target customers want and need you to be, and sometimes it’s a process of trying on many conceptual ‘hats’ before finally arriving at the most logical and focused result.
A strong personal brand can yield tremendous return on investment (ROI) whether you are working with an organization or leading one. Afterall, it’s people working with people that makes business relationships valuable. Once people know who you are and begin to identify you with a specific area of understanding or expertise, you’ll be well on your way to becoming the go-to person in your niche or industry.
Personal Branding | Product Branding | Company Branding
“Compelling brand identity presents any company, any size, anywhere, with an immediately recognizable and distinctive professional image that positions it for success.”
The foundation of your brand is your logo. Your website, packaging and promotional materials, all of which should integrate your logo, communicate your brand. Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company’s products or services that allows you to charge more for your brand than what identical, unbranded products command.
Branding packages are customized to fit with individual requirements and needs, and may contain one to any and all of the following elements:
- Business Collateral – Business Cards, Letterhead, Envelopes, Brochure
- Logo Design – Full Color and/or Black & White Graphics, Logo Re-Design
- Website Design – WordPress or other CMS site, Website Re-Designs
- Product Packaging – graphic design for product packaging, menu design
- Advertising – campaign development for both Print and Internet
- Promotional – Press Kits, Media Kits, Presentations